What is consumer confidence in Canada?

In Canada consumer confidence is issued monthly by The Conference Board of Canada, an independent research organization, and is based telephone survey of 2,000 households. The Index of Consumer Confidence survey is based on four attitudinal questions.

What is the Canadian Index of consumer confidence (ICC)?

The Canadian Index of Consumer Confidence (ICC) is an indicator designed to measure consumer confidence, which is defined as the degree of optimism on the state of the economy that consumers are expressing through their activities of savings and spending.

How do you calculate consumer confidence?

Each Index of Consumer Confidence is then derived by adding the percentage of positive responses, subtracting the percentage of negative responses, adding a scalar equal to 400 and indexing the resulting series to a base year of 2002. The scalar is introduced to force the value of the Index to zero if all responses are negative.

What if I have any questions about the index of consumer confidence?

If you have any questions about the Index of Consumer Confidence or about becoming a subscriber, please contact our sales team. As the country’s largest private economic analysis and forecasting unit, we are here to help leaders cut through the noise and make informed decisions to build the Canada of tomorrow.